China's World's Fair, Expo 2010 in Shanghai, open now until the end of October in the world's largest city, has exceeded all expectations for attendance and scale, with an impressive display of pavilions so extensive that a bus is needed to go from region to region.
Latin America is well represented at the Expo and its countries are showing off their treasures in style with tech savvy pavilions designed to draw business and tourism to the region. While the purpose of the World Fair has evolved from being a technology expo to that of a an image building venue for countries - where tourists can visit individual country pavilions and plan their next trip, and serious businessmen can get answers and make serious contacts with country representatives in upstairs lounges.
Lines wrapped around Brazil's beautiful Amazon-inspired pavilion - with bright green wood covering its square exterior. Once inside, film and video exhibits move spectators from the entrance into four suspended screens in a main salon. The floor is actually a fifth screen - showing maps of Brazilian cities underfoot while the story of Modern Brazil unfolds the suspended screens overhead.
Interactive computer displays on the walls to show basic geography and country facts. These were set among colorful and vibrant Romero Britto Drawings - among Brazil's most loved exports. Yet it was the Soccer and Brazilian music that captured the soul of Brazil.
Chile earned points for being most creative. This intellectual country with no shortage of Nobel laureates showed it has no shortage of ingenuity. Its pavilion is a stylized "crystal cup" of metal and glass - undulating its message of where cities and urban spaces should be going. Futuristically, this new glass was made from recycled glass - allowing light in, but no views from the outside in. It is also energy efficient and gave the exhibit a futuristic feel. This was all topped off by a rooftop garden.
It used natural products, finely polished woods and greenery to combine with high tech items for perfect symmetry of nature and technology. Most thought provoking was a "well of time and space" where one could look down and see Chile - literally on the other side of the world - through snapshots of the lives of ordinary Chileans. Chile also paid tribute to its Polynesian culture and Easter Island.
Peru highlighted its mysteries - showing examples of its mystical tourist destinations that entrance visitors - from Machu Pichu to the cloud kingdom of Chachapoyas. But its theme was "food breeds the city," and its first rate restaurant provided a delicious way to prove its point. It showed what great Peruvian cooking is all about.
Most of the other Latin American countries shared a massive convention hall - with everything from Uruguay giving wine samples to an impressive re-creation of the Tikal pyramid for Guatemala.
Colombia staked its claim in the upper-echelon pavilions - beautifully laid out and highly creative with laser maps, interactive screens - with actual Colombian guides in "Costena" straw hats, who took us on a tour of what Colombia is - and what it will be in 2030.
Interactive displays allowed one to surf, in English, Spanish and Chinese, through the five regions of Colombia and five basic categories - from personalities, such as its famed writers and artists, to its culture - leaving many Chinese fans of Colombia. "We were visited by the VP of China on opening night," Gustavo Gaviria, Colombia's Ambassador to this special mission told me of their favored pavilion status. What an honor.
"We put this together at the last minute, with a limited budget, much like the USA pavillion" Alexandra Duchamp, Colombia's Deputy Expo Director told me as we sipped wine overlooking the US pavilion. I felt right at home. One of the classiest and most charming of all the pavilions I had visited - with a personal warmth that exceeded all others. I would put it at the top of the list. Besides, it had a Juan Valdez Café at the very entrance.
This amazing exposition has transformed one of the most modern cities in the world - complete with the world's fastest bullet train and a stylized business center. Its beautiful waterfront and café district makes one feel at home here whether from the East or West. China Travel Services, Ltd. handled my entrance to the Expo, which runs until October. It can be combined with other cities - from Hong Kong to Beijing and the Great Wall.